SEO Case Study for TrueCare Restoration in Alpharetta, GA

As a roofing company in Alpharetta, GA, we aim to reach local consumers requiring roofing services. One way we achieve this is through search engine optimization. As a trusted contractor in the community, we believe in expanding our reach to serve as many Alpharetta homeowners as possible. Therefore, we’ve partnered with Roofing Webmasters for our SEO campaign.

TruCare Truck

Requesting Feedback from Customers

One of the main opportunities to build trust in our community is with Google Business Profile. With 56 Google reviews at a 4.9 rating, we’ve built trust with the local community. A primary reason for our SEO efforts is helping showcase our outstanding services to a broad audience which can then find us with a simple Google search on their smartphone device.

Earning Customer Trust With Social Proof

Another significant aspect of our digital presence is social proof. We use a tool called DataPins to demonstrate our jobs for customers. You can see our pins and review the different types of jobs we’ve done. It’s an excellent opportunity to share on-the-job photos and captions along with geo-coordinated mini-maps, which help showcase our service area range.

Ranking for Local Keywords

SEO is not about manipulation; it’s about trust-building. We rank for terms like single ply roof repair alpharetta because we genuinely offer those services. Google awards us the featured snippet for that term because we built quality content around the topic, including our local DataPins. As a company that offers both residential and commercial services, we rank for many terms.

Presenting a User-Friendly Website

Our potential customers must have a positive experience on our website. You can easily find the services we offer through our homepage menu and submit a contact form or phone call. In addition, our sites appear easily accessible on mobile phones and load quickly across devices. We like to give our current and potential clients a great experience online.

Showcasing 3rd-Party Reviews

We touched on requesting feedback for our roofing company’s performance, and we also like to showcase testimonials on the site. But we don’t simply publish copy/pasted text from other platforms; we use a plugin to pull the review from the platform itself. This helps build trust with our customer base since anybody can alter text from screenshots. With our on-site plugin, the review comes directly from a 3rd party.

Producing High-Quality Content

We believe that on-site content should be easy to read and navigate for users. That’s why our website is filled with quality content that helps users find answers and take action. But, of course, most people don’t come to a local roofing website to read a novel, but they need clear text describing our services and company. So we make sure to meet their needs.

Final Thoughts on The SEO Case Study

SEO is one of many tools we use to improve our relationship with customers. Ultimately, our roofing services’ quality sets us apart from competitors. We would love the opportunity to work with you on all of your roofing needs in 2022. We are pleased with SEO helping us reach you soon.